Thursday, February 20, 2020

How Logos Christology helped the doctrine of the Trinity to be Essay

How Logos Christology helped the doctrine of the Trinity to be formulated in the councils of Nicaea and Chalcedon - Essay Example in mind, one should note that at a certain point the Christians were forced to refine there teaching in order to get rid of any mistake that I could contain. It is beyond any doubt that the image of Christ is central Christianity and the peculiarity of His nature is a subject for various speculations. This paper will explore the way how Logos Christology helped the doctrine of the Trinity to be formulated in the councils of Nicaea and Chalcedon. To begin with, it may be particularly important to analyze the very concept of logos. By far, they key text that is always engaged is the beginning of the Gospel of John: â€Å"In the beginning was the Word, and the Word was with God, and the Word was God.† (John 1:1). In spite of the fact that this is a rather short piece of text, it contains several important key worlds that would shape Christology in the future. First of all, it is the mentioning of beginning: it is crucial in the debates whether Christ existed before everything was created as it is mentioned in Genesis. Secondly, the connection between the Word and God is emphasized. Finally, it is the direct claim that the Word is God. Nevertheless, while the Gospel of John is regarded as the cornerstone of this concept, there are several other texts that contain similar idea. For example, in the Old Testament there is a phrase: â€Å"By the word of the Lord the heavens were made, their starry host by the breath of his mouth† (Psalms 33:6). There is no doubt that this might be seen as the reflection of the notion that everything was created through Christ, the Word. Moreover, it would not be a mistake to suggest that this used to be a widely accepted idea in the world of Christian scholars1. Thus, adherence to the same concept is witnessed in other Evangelists: â€Å"just as they were handed down to us by those who from the first were eyewitnesses and servants of the word† (Luke 1:2). At the present moment the image of Christ is closely associated with the Word and

Tuesday, February 4, 2020

Global Marketing Management Case Study Example | Topics and Well Written Essays - 2000 words

Global Marketing Management - Case Study Example Second, following the collapse of the Soviet Union, a premium and super-premium quality segment was virtually absent in the Russian vodka market; imported brands like Finland and Absolute were simply unaffordable (Grigorian). Consequentially, Russian Standard was positioned to occupy a market segment, which was mostly free of competitors but offered unlimited brand expansion opportunities. Eventually, Russian Standard vodka did not merely rely on its superior quality but sought to sustain a prestigious name and brand image: in this way, Russian Vodka brand would become appealing to both groups of customers – those who respected its quality and those, who were fascinated with its prestige (Grigorian). Unfortunately, brand positioning of Russian Standard vodka in Russia was not without controversy. The numerous attributes of the Russian Standard brand failed to create a complete and comprehensible picture of its most advantageous features. Simply stated, the brand message sent t o customers fell short of comprehensibility – customers could not understand what exactly Russian Standard vodka was and would become if they chose to drink it. Furthermore, with the emphasis on the historical traditions and orientation toward the future, the advertising and brand positioning campaign for Russian Standard failed to develop a sense of pride in Russian consumers (Grigorian). Many of them reported difficulties with understanding the Russian Standard brand and its underlying message. Many others felt that, instead of priding the legacy of vodka traditions in Russia, the Russian Standard campaign sacrificed historical traditions for the sake of progress (Grigorian). Finally, Russian Standard brand positioning campaigns failed to communicate a message of prestige; for this reason, most advertising campaigns were prematurely terminated. Nonetheless, Russian Standard vodka remains one of the most competitive brands in the Russian market. Russian Standard demonstrates a number of competitive advantages. First, the quality of its vodka is difficult to overestimate: the product is manufactured in accordance with the premium vodka recipe created by Mendeleev and approved by the Czar’s government in 1894 (Grigorian). Birch charcoal filters are used to distill vodka, whereas only â€Å"deluxe grain spirits from Central Russia† are being used in manufacturing (Grigorian). It goes without saying that quality is the main criterion of any brand’s success. The use of pure undistilled water from northern parts of Russia adds value to Russian Standard vodka products; it is because of its premium quality that Russian Standard managed to achieve Russian market excellence without extensive advertising (Grigorian). Second, after the collapse of the Soviet Union, the Russians have become particularly sensitive to their traditions and heritage. Years of communist pressures denied the Russians their right for self-actualization, self-expressio n, and historical memory. Russian Standard was one of the first to remind the Russian people of historical values and traditions, immediately creating a strong bond between consumers and the history of